Aislinn Campbell

Brand Manager, Easter, Mondelez International
Aislinn began her career in FMCG marketing within PepsiCo’s juice business, where she led numerous innovation projects for the Naked Juice brand including the UK launches of Naked Coconut Water and Naked Protein.

As a self-proclaimed huge Creme Egg fan, Aislinn couldn’t resist the opportunity to work on one of the most iconic (and delicious!) local jewel brands around, and left PepsiCo to join Mondelez International’s Easter marketing team in 2016.

Since joining, Aislinn has taken the lead for all things Creme Egg: from mobile Hunting Lodges and lighting up the London Eye in Creme Egg colours, to creating a nationwide frenzy in the hunt for the rare the White Creme Egg! It’s been an egg-citing challenge to build on the success of “Creme Egg Hunting Season” each year and keep the campaign fresh, whilst ensuring Creme Egg fans remain at the heart.