Kristi Egerth is Senior Marketing Manager at The Economist overseeing experiential marketing activity in EMEA and is based in Switzerland. Under her guidance, subscriptions via this channel have increased by 50% in the UK specifically with a further double digit growth forecasted this year. Kristi also manages partnerships in EMEA comprising various industries from airlines and hotels to professional networks and alumni associations. Previously, she was a copywriter and translator working with travel, lifestyle and consumer brands as well as marketing manager for a bespoke travel experience company in Germany. She has a background in marketing and international relations.